Outside Magazine named Traverse City one of the top ten places to live in the United States. The reasons are many. A spectacular natural environment, neighborly communities that are among the safest in the nation. And so, it is also one of Michigan's most desirable vacation destinations. Miles of Lake Michigan shoreline offering waterfront lodging at its best. You can choose a quiet historic bed and breakfast, or stay in a hotel or resort just minutes from downtown. Or enjoy old-fashioned small town vacationing in one of our neighboring towns and villages. You'll find a true spirit of community in the Traverse City area.
Traverse City CVB
From our enchanting beachside main street shopping district to our eclectic shops scattered throughout the region, Traverse City is a shoppers' paradise. Front Street stretches for several blocks along the southern end of Grand Traverse Bay, and beautiful swimming beaches are less just a block away. Explore our varied shops, buy some freshly-made fudge, eat lunch at a sidewalk table. Or head to one of our modern shopping malls for big-city bargains. In the mood for adventure? Then drive to one of the quaint towns within half an hour's drive to experience the relaxing feel of small-town shopping. Traverse City?s shopping areas include not only Downtown and Old Town with their architectural links to the 19th century and their unique, varied items but also the malls; Cherryland Center, Grand Traverse Mall, Grand Traverse Crossings and the Horizon Outlet Mall. Shoppers have convenient access to many national and regional retail chains and lines that they sell. They also have a chance to find scores of unique items in independent shops all over the Traverse City area.
Located on the 45th parallel, Traverse City is home to vintners who grow grapes and bottle wines on the scenic Old Mission and Leelanau Peninsulas. The wines are fast becoming among the finest offered nationally and internationally. The ideal climate, with vineyards protected by winter snows and conditions moderated by proximity to Lake Michigan, has given rise to a wine industry that has been recognized for its quality and variety since the first winery opened here in 1974. Notable for Rieslings, methode champenoise sparkling wines, Chardonnays and fruit wines, Traverse City area vintners are now also receiving high praise from critics and consumers alike for their red wines, Pinot Noirs, ice wines and other varieties.
Visitors can enjoy days of touring and tastings at beautiful wineries located on some of the most breathtaking sites in the area. Our wineries are located on two beautiful peninsulas extending north from Traverse City - the Leelanau Peninsula and the Old Mission Peninsula.
The Traverse City area hosts a wide variety of festivals throughout the year. By far our largest annual event is the National Cherry Festival, held in early July in downtown Traverse City. Come stay awhile and discover all our wonderful waterfront city has to offer.